Brita Purity CiQ

In the creation of the Brita Purity CiQ film, an ad for a data-driven, self-regulating filtration system, my role was to create a video that brought the product's use cases to life in recognisable settings. Collaborating closely with the client, we aimed to enhance their existing promotional materials by showcasing real-life scenarios of customers enjoying the final product.

The process began with the development of initial creative ideas, followed by in-depth discussions with the clients to establish the desired tone and flow of the film. To provide a visual guide, I designed detailed styleframes that featured carefully selected stock video and a simplified representation of the product's UI, derived from real samples. The decision to simplify the on-screen UI to essential information was strategic, ensuring adaptability to any future changes in the UI look. It also enabled us to keep the clean, bright style that was so evident in the Brita brand.

Throughout the project, the quick and efficient workflow ensured each stage, from creative ideation to client feedback, ran smoothly. The clients were delighted with the final product, a testament to our collaborative efforts and the successful execution of the video’s vision.